2018
Leisuremod imports, designs, and
manufacturers home and office furnishings.
They are well-known for their high-qualify
workmanship and custom-made furniture.
The Leisuremod craftsmen design and build
fine furniture, and their sales
representatives meet, and typically exceed,
customers' requests.
We envisioned Leisuremod as a brand of
highest-level quality and modern furniture
that reflects its dedication, customization,
attention to details and respect of
workmanship, while making it modern,
approachable and designer friendly.
Furniture has become the essence of our
being. Our homes are places where we
spend quality time, and we want them to
be comfortable, tasteful and decorative,
because that’s our natural habitat.
For the brand to embody the artistic
craftsmanship and customized
features, we drew inspiration from
all over and boiled it down to
essence of custom artistic furniture.
To create that feeling of a modern
and organic approach, before we
made the logo geometrically
perfect, we went back to the basics
of using pencil and paper. That
resulted in making a whole lot of
sketches going in different
directions, but always coming back
to the essence of the brand.
In order to create the Leisuremod
story, we had to narrow down ideas
and sketches, and we want to guide
you through the process of our own
artisans.
The result of the rundown was 3 main
elements: Letter “L,” Armchair, and Organic and
Modern texture. We decided to use the Ruler
graphic as a secondary identity element.
Same curve style of endings
that follow the icon design is
applied, to ensure the
consistency and style
between them.
Following the same look and feel of the logo, we
created an iconography that matches its style.
We developed the main pattern using brand phrases + icons.
We developed a secondary pattern using the main icon and
curves found in nature as inspiration.
As we previously mentioned, the “Ruler” graphic
was used as a secondary identity element. It
came to life in a big way, cleverly merging with
the pattern we already made.
