Good question
If you don’t know you,
how could they?
Our unique selling proposition is capturing yours. Gallop does not believe in creative for the sake of creative. Instead, we dig long and hard, cut as deep as it takes, and push as far as you allow. Until we uncover your actual identity. So everyone understands it, including you.
How we
Get to know yourself
Discovery
We document in detail your perspective, market assumptions, brand ambitions, and short- and long-term business goals.
1Research
To either substantiate or correct Discovery, we analyze the competitive landscape, consumer and focus studies, and more.
2Review
We either enthusiastically agree with your viewpoint, or respectfully debate how our findings provide contrast.
3Direction
We present key, brand-driving ideas, with the potential to shock, surprise or delight. Ideas are ours, but approval all yours.
4Messaging
As we build your message and verbal identity, you get the clarity and powerful positioning you always hoped to achieve.
5Visualization
With your message as the creative engine, we develop your full visual ecosystem for use across all media.
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