2016
What sets apart a modern beauty brand? We think its the brand that speaks the strength of each woman: her accomplishments, her unique beauty, and her confidence in who she is. For that woman, we introduced Ostrich: the beautiful, proud, and unforgettable beauty brand...packaged with a modern twist for a recognizable and memorable image.
To create the Ostrich logo, we wanted to fuse simplicity of form with the brand name itself for a visual and communicative impact. Drawing on inspiration from the mood board we included here, we envisioned a text-based logo that would combine the clever and the cosmopolitan.
What is the Ostrich? Known for her dazzling plumage
and poise, the Ostrich is a rare beauty among the
birds of the dessert.
Like the regal bird herself, Ostrich Beauty is
for the woman confident in her body. The woman
who looks her best when she feels her best, who
embraces her strengths and her flaws, and who
puts her best face forward with grace and
determination. She has nothing to hide, and
every reason to soar.
As we already established the identity we went a step further
and created a brand element that will be In-line with the
identity. We did that by simply making the second letter in
caps which follows the logo (oStrich) as we believe you should
be proud of your every product.
Everybody can put their best face forward.
You haven't seen something like this in the industry huh?
Another strong and memorable brand detail that customers
are going to appreciate.
